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SquareSpace vs WordPress: Which Is Best for You in 2022

Are you about to create your site, but you are hesitating between SquareSpace and WordPress? This article is made for you!

We compare the functionality of the two CMS to help you choose the one best suited to your needs.

1. Presentation of WordPress and SquareSpace


WordPress is one of the best and most popular CMS, and you can download it from the wordpress.org website to install it on your hosting server. WordPress is Open-source, which means the code that makes it work is free and can be modified. Websites built with WordPress can be customized to the extreme and meet the requirements of almost any site.

Though WordPress itself is available for free, there are domain and hosting costs and sometimes development costs to be considered.


Founded in 2004, SquareSpace has delighted millions of website owners.

It is a SaaS (software as a service) website builder: for a monthly subscription, everything you need to build and maintain your site is provided:

  • So many templates
  • A content management system (CMS)
  • Accommodation
  • An e-commerce solution
  • Assistance
  • With a domain name (if necessary).
  • An integrated email marketing tool

SquareSpace is a no-code website builder solution that allows you to build and modify a website without needing to know CSS or HTML while having the ability to add code if necessary.

2. Ease of use


WordPress is used by over 42% of all websites on the Internet: a statistic that says a lot about its accessibility!

And yet, if it is easy to use, it comes with a learning curve: you must first understand the terms specific to WordPress and know the difference between categories and tags or between articles and pages.

WordPress comes with a visual editor for easily adding content to your website. You even can use visual page builders like Elementor, Gutenberg, Visual composer, Divi Builder etc.


SquareSpace’s interface is also very easy to use: its style editor allows you to easily modify template design elements (font colours, title size, etc.).

Just point to the items you want to change and click on certain commands to change them.

Editing content is just as easy – locate the content you want to edit, click the edit button and adjust it accordingly.

Additionally, you can drag blocks of text and images onto a page or drop content from other areas of your site onto it.

3. Customization of WordPress and SquareSpace sites


WordPress is compatible with thousands of themes, website templates, many of which are free and responsive.

You can start with any of these themes to build your website and change at any time.

WordPress separates design elements from content, which brings consistency across your entire website.

Can’t find a theme you like? As mentioned above, you can use page builders to create your WordPress theme again without writing any code.


There are approximately 130 SquareSpace models currently. This figure is paltry compared to the many themes available for WordPress, but SquareSpace templates are easier to customize due to the “point, click and edit” interface.

One frustrating thing about SquareSpace templates concerns the sidebars: in the latest version of SquareSpace, none of the templates allow you to add one!

However, there are solutions to overcome this lack of blogs aimed at a professional audience using desktop devices. For example, you can add a third-party plugin to install a sidebar on your site.

You can also insert content blocks on the side of each post to create a sidebar. But you will have to do it for each article.

4. Create e-commerce with WordPress or SquareSpace


The world’s most popular online selling solution is called WooCommerce, and it’s a WordPress plugin. Used by millions of small and large online stores worldwide, WooCommerce also comes with its plugins to add new functionality to your store. 

WooCommerce accepts a wide variety of payment gateways, including PayPal, Stripe and dozens more.

WordPress also has several other less popular eCommerce plugins that you can try out.


SquareSpace comes with an integrated e-commerce system, ideal for many applications, with a user-friendly shopping cart system and the ability to sell physical goods, digital goods, services and subscriptions.

You can sell an unlimited number of products, offer gift cards and discount codes, and have opted for the Commerce plan, and the transaction fee is 0%.

However, the site has its limits: it does not facilitate multi-currency payments.

Although SquareSpace accepts payments through Paypal, major credit cards, and Apple Pay, it does not support Google Pay.

If your needs are simple and only need to sell in one currency, SquareSpace-style e-commerce is easy to use, performs well, and creates engaging product pages with minimal effort.

5. Cost


We saw in the introduction that WordPress is free, but you will have to pay for your domain name and hosting. You will need to take out the wallet as soon as you purchase a premium plugin or theme.

WordPress still comes with thousands of free extensions and themes.


SquareSpace offers four plans:

  • Staff at $11 per month
  • Business at $17 per month
  • Basic Trade at $24 per month
  • Advanced Trade at $3 per month

A two-week free trial of SquareSpace is also available.

The main differences between SquareSpace plans are eCommerce functionality, transaction fees, the ability to add custom scripts or not.

The Personal formula is quite restrictive and poorly suited to professional applications. It does not allow eCommerce, limiting the possibility of adding CSS code and other code to your site.

If you want to use Squarespace and build a professional site, you’ll need to go for a plan of $17 per month or more.

The prices displayed here are understood to be if you pay for your plan on an annual basis, an option that allows you to obtain your domain name as a gift but whose extension will be among the most generic because some domain extensions cost more. These are, of course, not taken into account.

6. Support

WordPress – Support

WordPress is so famous that everyone is talking about it! You can find answers to all your questions by doing a simple Google search or viewing our WordPress tutorials on Youtube or even on our website as well.

WordPress is open-source software run by a community of enthusiasts, providing free and fast support. You will find support forums, specialized sites, and even groups on social networking sites.

You can hire a WordPress developer very quickly: the great popularity of WordPress means the presence of thousands of developers specializing in this CMS around the world, which makes it very easy for anyone who needs to get help.


Customer support is one area where SquareSpace will stand out from WordPress, especially if you are building your site yourself and not using a developer or agency.

When you create an account with SquareSpace, you get customer support (live chat or email). So if something bad happens with your site, there is someone to turn to immediately.

For developers, this is also a particularly important thing to keep in mind: if you’re building a site for someone else and handing over a SquareSpace site to that customer, as long as you’ve set things up correctly. 

SquareSpace will take care of it! You won’t need to worry about providing ongoing support to your customer.


SquareSpace is a great website builder for photographers, bands, or small businesses who want to create a website that is simple, fast, and with minimal effort (and if your needs get more complex, you may want to consider hiring a SquareSpace developer to improve your site with custom coding).

If you have more advanced eCommerce needs in particular, or if you are considering a scenario where you are running a business on multiple sites, you should go with WordPress for the simple reason that you can pretty much build anything with it. And have a large number of plugins and themes available for this.

Finally, a SquareSpace site is ideal for a business that knows it will only ever work in one place, in one currency and language. But if you intend to grow your business, offer content in different languages, and open premises in multiple countries, WordPress is a much better-suited option in the long run.

Whichever you choose, you can hire the Appbuff team to get knowledgeable developers to help you build your SquareSpace or WordPress site.

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